Since the inception of the Chevy Volt program in 2006, GM's goal has been to offer the range extended electric vehicle for a sub-$30,000 price point. That level has always been seen as the threshold to get high-volume sales of an electric car. Unfortunately, lithium ion batteries remain far too expensive to be able to sell the car at that price profitably. GM has always indicated that they expect the car to remain a money loser in the early years of production, but given the financial difficulties of all the domestic automakers, they can only go so far in subsidizing the car.
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